Four Tips To Help You Develop A Business Exhibition & Trade Show Stand Strategy

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Written by Jorge Soares
Event Director
LMS Blog July 2019 Top IMG - Four Tips To Help You Develop A Business Exhibition & Trade Show Stand Strategy

Trade shows and exhibitions have been around for a long time, giving businesses a platform to make an impression on potential clients, in a space where they’re amongst industry peers and competitors. Often in this type of environment, a lot is going on, which means you need to find a way to stand out from the rest. Paying for a stand isn’t enough to push your brand forward on its own, so you need to think about how you can achieve better brand awareness. In this blog, we’ll share tips on how to prepare a stand strategy that produces results.

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1) Always Plan Your Stand Strategy Ahead Of The Exhibition

Failing to plan is planning to fail. Don’t wait till the last moment to develop your stand strategy. Two, even three weeks before the exhibition is too late. Make sure you design your stand beforehand so you can work out the costs and logistics, trim your spend where possible, and negotiate for the best stand position in advance.

2) Create And Communicate A Clear Set Of Goals

Don’t just create a stand just because you feel you have to be there. Create a goal you want to achieve even if it’s as simple as creating awareness of a new product or service.

3) Give Out Free Items With A Purpose

Many companies don’t realise how far the branded items can go. Gifts are one way to attract attendees to your stand. Invest in branded pens, coasters, and other practical goods that people can take home and use. It will act as a reminder of your brand every time you use it and keeps it etched in their minds. You can even hand out branded snacks and bottled water.

4) Don’t Wait – Activate!

Get people to connect with your products and services in an unconventional and unique way. The more engaging the conversation around your product is, the better. Create a talking point, such as a hashtag, or something that gets people to share their experience on social media and online after the exhibition. It might not lead to business instantly, but it will create waves amongst various social groups that could ultimately lead to the right customer.

The bottom line is that you can’t take your stand strategy for granted. Preparation and effort is required for a true ROI. For advice on creating and executing a stand strategy, contact Last Man Standing Events.

Related Tag: Conference Planning

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