Four Mistakes That Could Cause Your Events To Fail & How To Avoid Them
Hosting a successful event takes months of meticulous planning, impeccable application, and follow-through from everyone involved. However, there are times when organisations completely miss the mark. Why could this be? Well, there are many possible reasons which we will be looking at in this blog. Keep reading if you would like to get perspective on some event hosting blind spots and to make sure your next company event is out of the park.
Error #1 – A Poor Understanding Of Who Your Audience Profile Is
You need to start off by answering the question, “who?”. Conducting research that tells you about the age range, gender and employment of your audience will help you to understand their interests and cater better to them.
Error #2 – Not Packing Value Into The Event For People Who’ll Be Attending
The next step is to answer the question, “why?”. Understanding why people attend events will help you determine what they value. This way, you can line up panelists, speakers, activities, and entertainment that falls in line.
Error #3 – Copying Your Competitors Instead Of Coming Up With Your Own Thing
Organisations host events all the time and some of them are really worth taking a leaf from. However, drawing inspiration is not the same as copying the entire concept. Be original. That’s the best way to capture an audience.
Error #4 – Half-Baked Marketing Campaigns Across All Platforms
Market your event properly on your website and social media accounts. Create compelling content so that your audience engages ahead of the actual events. Neglecting the technological aspect of event hosting is arguably the biggest mistake you could make these days.
Additionally, make sure you provide free WiFi at the venue during the event, and come up with a hashtag for attendees to use when posting about the event. This will ensure that the conversation taking place at your event extends beyond the confines of the venue.
Missing the smallest detail can result in your event turning out to be a colossal fail. It’s important to put together a team you can trust to create, plan and execute an event concept to a tee. One of the best ways to ensure that your events go according to plan is outsourcing the planning and management to professionals. We could be that team for you. Contact us for best events companies in South Africa.
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