Blogs

Event analytics aren’t just numbers — they’re the key to unlocking the full story of your event. Discover how tracking engagement, measuring impact, and turning insights into action can drive real ROI for your business.

In my 20+ years in the industry, I’ve learnt that keeping things simple is the key to running successful events. The KISS principle – “Keep It Simple, Stupid” – helps me cut through complexity, align teams, and deliver exceptional results without the chaos. Here’s how I apply it to live, digital, and hybrid events in 2025.

The success of your event hinges on the people behind the scenes. From caterers to AV teams, this post unpacks what to look for when choosing vendors – and how the right supplier decisions can save you time, money, and stress.

Hosting a successful event takes months of meticulous planning, impeccable execution, and teamwork from all involved. Despite best intentions, some organisations completely miss the mark. Why does this happen? There are numerous reasons, and in this blog, we’ll highlight four common mistakes and how to avoid them.