3 benefits of planning your corporate event well in advance

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Written by Joey Morapedi
Operations Director
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Corporate events are essential for any business that wants to promote itself to peers, shareholders, industry stakeholders and customers. If you’ve been tasked with organising a corporate event or two in your company’s calendar, you might be waiting until closer to the date to start preparing.

But to ensure that everything goes as scheduled, the sooner you start planning, the better. Here are a few advantages of planning your next corporate event well in advance:

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It becomes more affordable

Even if you’re planning to hold an event during a peak season, booking and paying far in advance for the venue or service providers will likely cost less than it would if you waited until closer to the time.

So much of an event’s success hinges on the right venue, so you don’t want to compromise on quality. The earlier you book, the less likely you are to face disappointment.

You can generate interest

Digital marketing can get the right people interested in your event, but this takes time and effort. The more time you have to build up hype about your event, the higher the chance of creating a big enough online buzz to attract the attention of press and influencers who will spread the news for you on social media.

You can formulate options B, C and D

A good planner expects the best but prepares for the worst. Planning ahead of time will prepare you for any obstacles or challenges.

In doing so; you’ll have more than enough time to consider options B, C or even D; allowing you to deliver greater value at the event. If you need assistance at any point during your planning, enlist the team at Last Man Standing to make sure your event is the talk of the town.

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